For Immediate Release
GIFTED-CD
- A Mi-Card Come to the Rescue of Small Independent Toy Creators &
Retailers
February 21, 2005, Yorktown Heights, NY - Under a partnership between TLC Information Services (Medical
World Search), IPO2u.COM and Mi-Card.COM, a venture has been launched to
create and publish Headutainment Games with the objective to bring toys and
games that stimulate brain and body health, encourage learning and education and
provide entertainment to people. A
series of games including Scrammble Word, Scrammble Poker, Scrammble Majong,
Scrammble Board, Marblewits, Magic Hundred, and Cryptogrammer have been
introduced via tradeshow venues.
Under the same partnership, a marketing effort based on the Magic
Marketing Solution created by Dr. Ifay Chang, founder of Medical World
Search has been initiated to help marketing the Headutainment Games. This
effort has been developed under a code name, 'GIFTED' (Good Inventions For Toys
& EDucation) since early 2004. A number of web sites have been created by
this effort but they are not widely publicized. The principles behind this
effort is: creating a collectively supported persistent medium for marketing
products and services in a most cost-effective way.
In attending a number of game and toy conventions and
tradeshows, it has been clear that this marketing effort is greatly needed by
the toy and game industry, not only by the small independent game and toy
creators and retailers but also the large companies. This observation is
accentuated at the 2005 American International Toy Fair (known as The New York
Toy Fair) when it is discovered that The International Toy Center (at 200 Fifth
Avenue and 1107 Broadway) have unofficially been sold. This created a panic for
the largest NY Toy Fair which has been held 102 times. The toy fair and the toy
center are important to the small independent toy and game creator and
retailers as well as the big companies. Whereas we hope that the great AITF
will remain in New York and the toy and game tenants will find a solution to
their move, we feel it is time to publicize the GIFTED-CD
concept as a cost-effective marketing medium for the toy and game
industry.
There is definitely a need for toy and game tradeshows where
people gather to chat, touch, feel and play toys and games. However, it is
expensive to participate. It is too infrequent and it is too far apart around
the world (New York, Nuremberg, Hong Kong, Paris, London, Beijing, Tokyo...).
What if we have a virtual tradeshow using a Mi-Card
that is permanently and persistently appearing on your PC if you possess a
Mi-Card. Why it is persistent? It is linked to a Mi-Card web site where updates
and current information are maintained for the Mi-Card content. Why is
convenient and low cost? It is a portable interactive CD and it can be produced
inexpensively even compared to a post-card!!! That is the reason the GIFTED
Mi-Card needs to be publicized immediately. (Please visit GIFTED-CD
and giftedweb for
more details)
Rome is not built in one day but with a good architecture:
you build it they will come. GIFTED-CD is under construction. Other Mi-cards
built in the past serve as a testimony. (New
York Downtown Business, Magic
Mart and other examples)
The participants of GIFTED is not aimed at all 1400 exhibitors and 5000 new
products like the 2005 NY Toy Fair has. It is targeted at less than 100 GIFTED
(Good Inventions For Toys and EDucation) toys and games. The GIFTED-CD will be
distributed collectively by participants to retailers and buyers. The benefits
and values are great for the recipients and the participants. It will be the
best marketing medium compared to the transient TV, Radio, Newspapers,
Magazines and catalogs. Sign up with the persistent GIFTED-CD if you have a
good product or service to offer!
For more
information you may contact the office below or ClickCall using CodecPhone (Internet
telephony). Please ClickCall Here, 
to reach a staff..
Public Relations Office
IPO2U.COM, Inc. PO Box, 944, Yorktown Heights, NY 10598
or call Ms Teresa Chang at 914-248-6770
www.ipo2u.com www.mwsearch.com
